IMMERSIVE AUDIO SPECIALIST AREAL APPOINTS 2M AUDIO AS SWISS DISTRIBUTOR

The partnership gives customers across Switzerland local access to both Areal product lines, backed by 2M Audio’s experience in professional audio system design, integration and support.

Developed at Areal’s headquarters in Belgium, SR1 is a portable spatial reference system designed for professional immersive monitoring on headphones, supporting multichannel sessions up to 7.1.4 for applications including music production, post-production, broadcast and education.

The Upmix Engine is a real-time hardware processor that expands stereo sources across multi-speaker setups while allowing artists and engineers to retain their existing stereo workflow. Applications span concerts, festivals, clubs, venues and other complex live and installed sound systems.

Based in Remetschwil, Switzerland, 2M Audio has worked in professional audio for more than 35 years. Originally established around the distribution of d&b audiotechnik, the company has since developed a carefully selected portfolio of professional audio brands and works with specialist retailers, systems integrators and rental companies across the Swiss market.

Alongside product distribution, 2M Audio supports projects from initial system design through to commissioning, with expertise spanning sound quality, speech intelligibility, noise management and network integration. Its approach is built around long-term system performance, reflecting the reality that professional audio installations may remain in place for ten years or more.

Areal Commercial Director Kristof Jeuris commented:

“2M Audio stood out to us because their approach goes well beyond supplying equipment. They understand the complete system around a product, the technical questions that need to be answered and the importance of supporting customers throughout the life of an installation. That makes them a particularly strong fit for Areal, especially as we continue to develop the Upmix Engine across live sound and installed applications while also growing the market for SR1. We’re very pleased to have them representing Areal in Switzerland.”

Manuel Suter, Owner and Managing Director at 2M Audio, added:

“Immersive audio has moved from special projects into the everyday work of many of our customers, and Areal fits that development perfectly. What impressed us most is how the Upmix Engine respects existing stereo workflows while opening up multi-speaker systems, exactly the kind of practical solution our rental and installation customers are looking for. SR1 makes reliable immersive monitoring possible wherever a session takes place.”

2M Audio will support sales, demonstrations and technical enquiries for both SR1 and the Upmix Engine in Switzerland. Customers will also be able to experience Areal’s technology in 2M Audio’s dedicated Soundscape demo room in Remetschwil. The 15-speaker immersive system provides a practical environment for evaluating spatial positioning, room emulation and system behaviour before project specification. The companies will also work together on local marketing, events and market development as the partnership grows.

The appointment continues Areal’s expansion of its European distribution network, with the company building a selected group of partners combining local market knowledge with strong technical capabilities and long-term customer support.